Internet Hungary is one of the most influential events in Hungary’s communication and marketing world. Held every year in Siófok, it gathers the industry’s top experts, innovators, and decision makers who define where digital business is heading next. For Consoulution, being part of this inspiring environment was a privilege and a confirmation of what we believe in, that great solutions are born from great collaborations.

Our participation came through the invitation of the Hungarian Sport Business Association, which recognized the unique perspective Consolation brings to international sports and digital strategy. During the event, Murányi Gergely, one of our co-founders, joined a round-table focused on the role of AI in sport marketing. The discussion revolved around how artificial intelligence is no longer a distant concept but an everyday tool reshaping how sports organizations, brands, and fans connect.
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At consolation, we believe that the key to innovation lies in openness. Too often, companies avoid working with others they see as competition. We take the opposite approach, we always look for opportunities to cooperate, share expertise, and build together. Collaboration is not a weakness, it is the foundation of sustainable growth.

The AI conversation highlighted how fast the digital landscape is changing. The question is no longer whether to use AI, but how companies that hesitate will adapt to those who already have. From automating data analysis to creating personalized fan experiences, AI is redefining how we tell stories and build communities around sports.

Beyond the panels and presentations, Internet Hungary is a place where people truly connect. The venue at Hotel Azúr in Siófok hosted hundreds of professionals across two days filled with discussions, creative exchanges, and new partnerships. The 2025 edition, titled “Versenyben a resztliért – Kié lesz a piacterünk?” (In the competition for the leftover market – whose will it be?) explored how brands can maintain relevance in a fast-changing economy.

Being part of this event reminded us why presence matters. Conferences like Internet Hungary give us the chance to meet the brightest minds, understand new trends, and reflect on how technology can be used responsibly and creatively.

We are grateful for the invitation, the conversations, and the opportunity to represent Consoulution on such a respected platform. We look forward to returning next year, to keep learning, sharing, and connecting, because in today’s world, progress belongs to those who collaborate.
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