From Catsurveys
crafting the soul of your vision
To Catify
When Catsurveys, a respected UK infrastructure surveying and data-solutions firm, came to us with a vision to evolve, they didn’t just ask for a new logo — they asked for a future. Under Conso’s direction, the entire identity was reengineered: Catsurveys became CATIFY, complete with brand architecture, visual systems, narrative direction, and customer experience design.
Catsurveys had built a solid reputation in the UK for underground utility detection, mobile mapping, GPR (ground-penetrating radar), and complex data-based services. The company, incorporated in 2004 and headquartered in Essex, has demonstrated consistent growth and innovation in infrastructure data services. As the business matured and looked outward, leadership realized that their brand identity needed to reflect not just what they do, but where they intend to go.
The rebrand process began with a deep audit: client perceptions, market trends, internal culture, and competitive positioning. We uncovered that while clients trusted Catsurveys’ technical credibility, the brand lacked emotional clarity. There was little around name flexibility, visual appeal, or future-proof narratives — especially as the company looked toward broader digital and international opportunities.
The shift from Catsurveys to CATIFY was more than cosmetic. We sought a name that felt modern, dynamic, and brandable across services and geography. “CATIFY” signals action, transformation, and the data-driven nature of their business. It allowed flexibility: the brand could expand beyond surveys and instrumentation, into analytics, platform services, and partnerships.
As part of the renaming, we ensured legal clearance, domain strategy, stakeholder buy-in, and alignment with the parent group structure. The roll-out was staged carefully to minimize confusion while maximizing momentum.
With the name in place, we turned to visual identity: logo, color palette, typography, iconography, UI elements, motion assets, and branded collateral. Our guiding principle was legibility in complexity — after all, CATIFY is a data-rich brand.
This new visual framework was applied across everything: business stationery, proposals, vehicle livery, onsite signage, presentation templates, and digital assets.
Rebrand work isn’t only external. We led workshops with leadership and staff to internalize the new brand mission, tone, and messaging. Teams were guided on how to tell the brand story — in client pitches, project reports, and daily communications.
In the UK, Catsurveys was also known as a great place to work: 96 % of employees said they viewed it as “a great place to work,” far above the national average. This strong internal sentiment became a key asset during the rebrand, helping people embrace change rather than resist it.
The rebrand was rolled out in stages: soft launch internally, followed by external reveal across the UK infrastructure market. We issued press releases, refreshed the website, unveiled new signage, and launched a coordinated social campaign. All touchpoints — from client dashboards to email signatures — were switched to CATIFY in a synchronised, well-managed wave.
We created launch materials: brand guidelines, tone-of-voice manuals, social templates, motion reveals, video stingers, and digital assets. We also managed stakeholder communications to reassure long-standing clients that capabilities, staff, and quality remained core, even as the brand evolved.
With CATIFY established, the company is now better positioned to expand — both in service breadth and geography. The name supports scaling into adjacent fields (like data analytics, digital twins, platform services), while the brand identity communicates professionalism, clarity, and forward momentum.
The rebrand also strengthens client trust. Infrastructure clients expect precision, reliability, and clarity. The new identity signals that CATIFY is not just a surveying provider, but a full-spectrum data partner.
The transition from Catsurveys to CATIFY is more than a marketing exercise — it’s a strategic pivot. With CONSO’s guidance, the company has acquired a brand that aligns with its best self and future potential. The rebrand did not erase the legacy, but refined it. CATIFY stands ready to lead the next phase of infrastructure data innovation.
Finally, this rebranding marks a milestone in our partnership: it demonstrates how a bold, cohesive identity can unify teams, clarify market perception, and lay the foundation for meaningful growth.
